Discovery and Extraction of Cultural Traits in Intangible Cultural Heritages Based on Kansei Engineering: Taking Zhuang Brocade Weaving Techniques as an Example

Taking China’s national intangible cultural heritage (ICH) Zhuang brocade as the research object, its traits were extracted through scientific methods from perspective of Kansei Engineering. Samples collected desk research, expert interviews, and questionnaires for qualitative quantitative research. The semantic differential method was adopted to analyze vocabulary descriptions different types samples, Likert scale used measure viewer’s visual perception. Eye tracker experiments conducted verify further explore so that emotions in this ICH can be quantified more scientifically. Based on heat map data, reasonable typical shapes best matching acquired. By using new technologies interpret ICHs, study proposed another way extract ICH. could help improve understanding brocade. This also provide certain references modern application design